Why is Headless CMS Future Proof For The Retail Industry?
The eCommerce content management system is crucial for creating an outstanding consumer experience. The retail sector has been sounding about headless commerce architecture nowadays, Many called it Jamstack. According to the survey, 61% of the e-commerce sector is already adopting or planning to implement headless eCommerce CMS which has gained a lot of prevalence in past few years.
So, what are the advantages of headless cms that everyone looks for? By the end of this article, you will be able to make a better decision when it comes to adopting headless CMS.
Let’s take a deep dive into the world of CMS.
How Traditional CMS works?
Before jumping directly into the headless CMS, let us talk about the traditional CMS first. The traditional CMS architecture is a strong connection between the frontend and backend. There is a database with the code and plugins responsible to store, manage and edit the content in the backend whereas, the frontend includes inbuilt theme templates and CSS making it possible to display the content on your website. Therefore, the content is pushed from the database to the predefined layout and if you want to make changes to it, you will need to do that manually and revamp the entire structure due to the strong connection between them.
How Headless CMS works?
As the term ‘headless’ means there is a system with ‘no head’ or ‘no upper layer’ which is the frontend. Sounds curious but confusing, Right? In simple words, headless cms offering a backend for content storage and management and an API (Application Programming Interface) that can be connected to any frontend application and able to transmit the content to any platform. Headless CMS not including any predefined frontend templates to display the content, it does not deal with the content layout and page designing. What it offers is providing content from the single backend which can be connected to any frontend platforms through the APIs. So if any changes occurred in one channel can not affect the whole architecture. By integrating and distributing content in this architecture able to manage all platforms from one dashboard and conveniently personalize information for each of them. It gives more agility and flexibility when it comes to serving information to consumers. This headless approach allows retailers to manage multiple touchpoints.
Role Of Decoupled CMS
In the traditional cms, the backend is directly connected with the frontend whereas headless offers the backend with API, but what if we get the combination of both the previous types. Yeah, that’s the role of decoupled CMS is. In the decoupled CMS architecture, there is a backend separated from the frontend through API. Here content from the backend can be pushed to any device or platform through the API.
Headless CMS Over The Traditional CMS
- Independent Content Creation And Management
The major benefits of headless architecture are agility and flexibility. As there is no direct connection between frontend and backend, content creators would be able to create and manage the content without worrying about the front-end presentation. Though the content writers and developers do not need to depend on each other and are free to work.
- Content Reusability And Omnichannel Delivery
In Headless CMS, content does not constrain any single frontend architecture, content can be utilized and published via API for cross-platform deployment anywhere: web development , application, AR/VR, IoT, etc. The Omnichannel flexibility significantly decreases Time-to-Market.
- Integrating Microservices And Architecture
A pure headless CMS like Jamstack working as a digital hub so you can integrate small independent microservices via APIs. By adopting this system, you can choose the best tool that gives marketers a stay ahead of the competitors who are limited to whatever is “in the Adobe box”.
- More Scalability For Both Sides -backend and frontend
Having a headless CMS architecture helps to improve performance and Scalability. Because if there is an issue occurring on the backend side, It won’t affect the frontend. Headless CMS sites perform better even under exceptional burdens.
- Privilege To Choose a Convenient Programming Language
Developers love to do coding in their most convenient framework. Unlike traditional CMS, developers can choose their comfortable programming language which would result in better performance. In the headless CMS, It’s not necessary to choose a single programming language for both frontend and backend. With APIs and data formats like JSON, they can choose a preferred framework.
- Security is Must
Since the CMS dataset isn’t accessible by the publishing frontend, using a headless CMS lowers the risk of DDoS attacks that could make your website inaccessible. This is an especially compelling feature for any business with an online business component.
Adapting Headless CMS If…
- Your consumers interact with your business with multiple touchpoints
- You want to utilize various technologies for offering turnkey solutions
- You want to provide a better user experience
- You need scalable solutions because you are planning to enlarge your services
And Many More Reasons As We Discussed Above…
Meeting customer demands with the development of various technologies and connected devices resulted in rising demand for omnichannel interactions between retailers and consumers. Retailers trying to reach customers through multiple channels, such scenarios triggered the adoption of Headless commerce CMS that can ensure scalability, flexibility, agility, and integration with multiple touchpoints.
Ready to Go headless Commerce and need more help to decide whether it’ll suit your business? Talk to our eCommerce tech experts today.